FFF 122: What Actually Is Life Coaching & Could It Be What You Need? – with Tim Brownson


This week, Scott and Tim Brownson talk about what a life coach is and what it does. If you’re struggling to achieve certain goals, a life coach may just help you get back on track. Or if this is some career path you want to take, find out more about what you can do to get started.

Tim is a life coach for 14 years now and he has previously worked in sales for 20 years (being a C-level for 10 years). For him, coaching was such a natural transition from sales. But that being said, he has continually been building his coaching skills over the years.

What is a Life Coach?

There is no regulation as to being a life coach. Life coaching is not about telling the person what they need to do about their life. Co-active coaching means going in with the belief that it’s the client who is the expert in their life, not you. It’s about asking the right question at the right time. It’s about helping people to think differently. Now, we have the science where we’re able to map the brain and see how it reacts when somebody comes to a conclusion rather than being given the answer.

The Type of People That Can Benefit from a Life Coach

Tim’s client avatar is a 45-year-old woman who is very successful on the outside but is still trying to get some sense of why they’re here and still feel they’re not tapping into their full potential.

How to Get Yourself Started on the Right Track

Accept that you’re going to get resistance to begin with. Then figure out your values and what’s super important to you (here’s where a life coach can help you). Try to find out the real reason and then remind yourself of that regularly.

Moreover, figure out your value, which is something inherent. Values don’t change and they’re always going to be important to you. If you equate this to losing weight. It’s about having that driving factor behind it rather than just losing a pound a week for the sake of it.


Tim says you don’t necessarily have to set goals as long as you’re fully aware of what your values are and the reason you’re doing things More than anything, he thinks it’s more because of family pressure than peer pressure when it comes to goals. So you do things because that’s what your family wants to do rather than what you want to do.

How You Can Make Your Loved One Start Making Positive Changes

Tim thinks that people have to come to the conclusion themselves that change is needed. So support your loved one in whatever way you can, but don’t try to get them to change. Support as much as you can and ask if you can help. And if they’ve fallen off the wagon, try to figure out the patterns as to why this is. From a nutrition perspective, for instance, keep a diary as this will allow you to spot trends.

Learning How to Be a Coach

If you’re interested in being a coach, work with a coach. You probably still have blind spots. You don’t have to be broken to want to work with a life coach. As Bill Gates says, everybody should hire a coach.

Resources Mentioned

Co-Active Coaching: Changing Business, Transforming Lives by Henry Kimsey-House, Karen Kimsey-House, Laura Whitworth, and Phillip Sandahl

Your Brain at Work by David Rock

The Brain That Changes Itself by Norman Doidge

  • 3 skills you need to be able to coach (also relevant in sales)
  • What is a life coach? What does co-active coaching entail?
  • Tim paints a picture of his client avatar.
  • Things you can do to get the ball rolling
  • The importance of figuring out your values
  • Family pressure vs. peer pressure in terms of goal setting
  • How you can help your loved ones start making positive changes
  • What you can do to if you want to become a coach
  • Some resources you can use about coaching
Quotes & Take-Aways

There really are only 3 skills you need to be able to coach. You need to be able to build rapport. You need to be able to ask great questions. You need to be able to shut up and listen.

With co-active coaching, you go in with the belief that it’s the client who is the expert in their life, not you.

Your brain’s number one job is survival.

It’s finding the real reason and then reminding yourself of that on a fairly, regular basis.

Money is not a value. It’s just a means to an end. But the value is something that’s inherent.

People have to come to the conclusion themselves that change is needed.

You don’t have to be broken to want to work with a life coach

Connect with Tim:

Thanks for listening and the support – if you enjoyed this episode, I hope you can leave the podcast a rating and review on iTunes, and if you haven’t subscribed yet, this is the best time to do that too. This will help the show to get up in the rankings.

Scott Baptie

Scott is the owner and founder of Food For Fitness. He is a fat loss coach, speaker and fitness writer with a masters (MSc) degree in Applied Sports Nutrition.